Adapting to New Email Authentication Standards: A Must for Businesses in 2024

In a significant development for email communication standards, Google has announced that starting February 2024, Gmail will require robust email authentication for all incoming messages.

This change mandates that senders have a DMARC policy in place, with full SPF and DKIM alignment, and requires recipients to have a straightforward one-click unsubscribe option.

This move aims to enhance email security and user experience, reflecting a growing emphasis on digital communication integrity. For detailed guidelines, refer to Google's [Email Sender Guidelines].

 Yahoo is aligning with this trend by rolling out similar requirements. They recently announced that strong email authentication will be necessary by early 2024. These measures are designed to reduce the flow of malicious messages and declutter users' inboxes from low-value emails.

 This shift poses a crucial challenge for companies that rely on email to communicate with customers. Without implementing these email authentication measures, businesses may face significant hurdles in ensuring the deliverability of their messages to customers with Gmail and Yahoo accounts.

ViljieCo has a safety score of 5/5 from SendMarc - do you know your score?

However, there's promising news for businesses looking to navigate these changes smoothly. ViljieCo uses Sendmarc services. 

Sendmarc secures and safeguards outgoing email significatenly and is a leader in reducing email spoofing, impersonation and fraud.

Sendmarc provides valuable insights and tools necessary to comply with these new standards. For more information on how Google and Yahoo are tightening their email authentication requirements and how Sendmarc can assist, read this article from Sendmarc https://sendmarc.com/google-and-yahoo-tighten-email-authentication-standards-for-bulk-senders/.

Businesses must act swiftly to adapt to these new requirements. Implementing proper email authentication practices is no longer just an option but is necessary to maintain effective and secure communication with clients. ViljieCo and Sendmarc offer a pathway to achieving this goal, ensuring your business stays connected and compliant in the evolving digital landscape.